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Impressions

The number of times your ad is shown on screen is counted as an impression.

Example: If someone sees your ad and scroll down, and then scroll back up to your ad, it will be counted as 1 impression. If someone sees your same ad two different times then it will be counted as 2 impressions.

Spend

This is the amount of money you have used on showing people your ads.

Reach

It shows how many people your ad has reached to. Impression can be more than the reach because the same person may have seen your ad more than one time.

CPC (Cost per Conversion)

This is the price you pay for each action a user takes on your website because of your Facebook ad.

CPM (Cost per Mille)

This is the cost you pay for 1,000 impressions on your Facebook ad.

CTR (Click-through Rate)

This is the percentage of people who actually clicked on your ad after seeing it.

User Engagement

The total number of actions that the user took on your ads. When people see ads that are relevant to them, they're more likely to interact with those ads.

Conversion Rate

This is the percentage of people who have purchased products or services from your website. In other words, sales!

Quality Score

Your Google Ads Quality Score describes how relevant your ads, landing pages, and keywords are to your customers. It also plays a direct role in how Google decides which ads to show

Keyword Performance

This shows the performance of your Google Ads keywords. Keywords are the crucial term of Google Ads and without good keyword performance, you will not reach the right customer.

New Subscribers

It is the count of new subscribers in particular time duration.

Total Subscribers

Count of total subscribers to the mailing list.


Email Open Rate

The percentage of email recipients who have opened your email.

Bounce Rate

The percentage of your total emails sent which couldn't be successfully delivered to the recipient's inbox.

Email Clicks

The number of clicks on links provided in the email.



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